From what I've gathered, using social media is an essential component of promotion for an artist, but for emerging musicians, it is a struggle to get noticed by anybody. I've also found out that many large online music streaming services give artists a minuscule cut of what they make from each song. All of this leaves musicians in a precarious position, as they can't afford to not be connected to their audience, but there are some pretty major downsides to doing so.
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