Introduction

In a modern world, all endeavors, regardless of how old or well established has to rely, at least in part on the all-encompassing field of new media. There is practically no business, artist, service or company that does not stay in touch with its audience and customers through the realm of social media. In a day and age where three quarters of all Internet users (1.5 billion out of approximately 2 billion people) use social media, it is essential to the providers of any goods and services to make a reach out to this massive potential market, to let them know about upcoming events, deals and products.