We can gather that for musicians, not
having a presence in social media is not an option, however, the market is, to
a degree, flooded with millions of musical artists who have the same idea: to
promote themselves and their music to a wider market. This over flooding of
options makes it harder for consumers to wade through the sea of many
unappealing options to find a diamond in the rough. Social media also has a
tendency to favor putting already well known bands above unknown ones in terms
of suggestions for listeners, making it all the harder for unknown artists to
get recognition. Lett says, “The
broadness of social media in terms of its options for artists is both its
greatest strength and its weakness. If you can manage to get enough of a
following, Facebook will start putting you closer to the top of the search bar,
but that requires some really hard, arduous offline work including just giving
yourself to any venue that will have you, playing at weddings and bar-mitzvahs
and the like, just basically whoring yourself out to whoever will take you on,
and even so, the audience at these places very possibly either won’t like you
or won’t pay you any attention. You’ve just got to keep pushing through and
advertising yourself to the audience all the time; like every three songs.”
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